Kochi has a startup ecosystem that is growing fast. While the city has many support mechanisms in place and initiatives by the State Government, the ecosystem in Kochi is still in its nascent stages. The problems faced by the entrepreneurs in Kochi are unique and Startup Saturday Kochi, which has been around for a while attempts to handle these unique issues. This time round, the focus of #SSKochi was startup marketing.
Startups face a series of challenges as listed below when it comes to marketing their brand to the first flush of customers.
The #SSKochi hosted at the Startup Village on the 12th of July discussed these limitations.
The main session was led by Shiv Shankar, CMO of Waybeo Solutions. Shiv is an experienced marketer who has worked with limited resources, similar to that of a startup. After his talk, there was an open house session where participants discussed the challenges the startups face while sharing practical tips and tricks to overcome these challenges.
Here are the 10 things I and all startups took away from this #SSKochi session