It is one thing to ride the popularly bandwagon. But it’s pure genius when you turn it around in its head and create something good for your local community. Inspired by the world-wide social media phenomenon, the ALS ice bucket challenge, Hyderabad-based journalist, Manju Latha Kalanidihi came up with the Rice Bucket challenge.

In this challenge participants need to give a bucket of rice to someone in need. In a country where roughly over 20 crore people go to bed hungry every day, this initiative is much needed. In less than a day since their Facebook page was set up, they have gathered over 10,000 supporters (a number that is increasing every minute) and received wide national and international media coverage.

Described as a “desi challenge for desi needs”, many have already started giving to the needy and are tagging their donations using the hashtag #RiceBucketChallenge.

Want to be a part of this movement? Here are some simple steps to get you started

  • Take a bowl of rice (or more if you want!) from your kitchen
  • Go to the nearest needy person you see and give it to them
  • Take a picture of yourself with the rice and post it on Facebook using the hashtag #RiceBucketChallenge
  • Tag all your friends and ask them to take up the challenge

The Rice Bucket Challenge is a great and simple way of doing some social good today and giving back to the community. What goes around comes around, and our country could always use more such movements and acts of kindness!

So what are you waiting for? Get out there with that bowl/bag/bucket of rice and give it to someone who needs that food!

And don’t forget to upload the picture on #RiceBucketChallenge

Some of the pictures of the #RiceBucketChallenge below:

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