SaaS Startup, Paperflite which is on a mission to transform how B2B marketers deliver and measure content marketing has a closed a $400K seed funding round, led by The Chennai Angels, India’s leading angel investing group. The round also saw participation from Like Mind Ventures and HNI’s from Singapore.
“We are excited to join Paperflite to enable them fully harness the rapidly growing demand for the product. With increasing levels of sophistication that buyers expect, Paperflite helps businesses leverage content effectively to create value at every stage of the buying journey and improve sales effectiveness”, Said Mr. Ajit Chordia who lead the investment from The Chennai Angels.
“Sales and Marketing Technology is witnessing a massive transformation to enable businesses create an engaging buying experience for their customers at every touchpoint. I’m excited on the Paperflite team’s well-rounded experience to execute on this mission and their ability to translate this market opportunity to solve a critical problem of how companies interact with their prospects” Said, Mr. Lakshmi Narayanan
Girish Mathrubootham, Founder and CEO of Freshworks, T R Santhanakrishnan, CEO of Datatracks and ex-CFO of Sutherland Global Services, Mithun Sancheti, CEO of Caratlane also participated in the round as a part of The Chennai Angels amongst others.
“Today, Content is everywhere. It is at the core of how we communicate with our audience. The number of channels are exploding and businesses are losing control over the amount of content they create, how they distribute to the right audience and measure how buyers are engaging with them. We built Paperflite so marketing teams can drive smarter content marketing decisions and empower sales with relevant content contextualized to their sales opportunity. The transformative results of our customers success in a short span of time are a proof of how content in context can steer marketing organization forward with clear, insightful decisions,” Said, Paperflite Co-Founder and CEO, Vinoth Kumar.
“In line with its constant efforts to encourage new age innovation and entrepreneurship, NASSCOM continues to support disruptive technologies in the country. Paperflite is one such example that distinguishes itself from various other content marketing companies in terms of its uniqueness and intelligence, giving customer a unique experience, standardized across every touchpoint. In order to develop effective content, companies require the right solution to get information about their prospective audience’s preferences, challenges and thought process. With the right technology and objectives, I believe that Paperflite impeccably meets the essential requirements of the marketing and data world. With its affordable cost to small businesses it shall help them drive higher growth.” Said, KS Vishwanathan, Vice President, Industry Initiatives, NASSCOM.
About Paperflite Inc:
Paperflite Inc (www.paperflite.com) is a Content Enablement Software for marketing, sales and channel partners.
Paperflite empowers teams to have full control of their content from discovering the right content from across the organization, to distributing the content across channels and track how buyers engage with it. Marketing will have powerful insights on content performance. and take corrective measures to create engaging content while Sales and channel partners will have instant access to all the content right when they need it with the intelligence on how likely their prospects will engage with their content. The platform is available across web, tablets and phone. It’s incredibly quick to deploy and easy to use without a need for training the teams.
Headquartered in US and offices in India, Leading B2B Companies across the globe including Freshworks, Red-Eye and DataTracks trust Paperflite to deliver their content enablement strategy to create an engaging experience with their buyers.
About The Chennai Angels:
The Chennai Angels (TCA, www.thechennaiangels.com) is one of India’s most active angel investing groups. Founded in the year 2007, it is comprised of successful entrepreneurs and business leaders with a track record of starting and scaling large enterprises. Additionally, several seed and venture capital firms hold institutional membership in the group. Though it is located in Chennai, TCA’s investing members and portfolio investments are not limited by geography. Unusually for an angel investing group, TCA has a diversified portfolio that goes well beyond a restrictive tech focus, reflecting the diversity of its members’ interests. TCA portfolio companies benefit from the collective expertise and rolodex of its members.