Design Thinking Workshop

The key speakers in the workshop are Mr. Rhishiraj Neog  and Mr. Vasu Agarwal, along with a few other team members from Frog Design.

Overall Goal – Repeatable UX skills and methodologies, not necessarily solutions for their product.

Expectation Setting – Why are these skills and activities important and how can they be used in the future for a focused application.

Overarching topics that will be addressed during the session include:

1. Empathy and how it works in B2B
2. How to find the needs in B2B
3. Concepts of Design Thinking
4. Customer Needs
5. User Feedback and its Value

AGENDA

1. 10:00 – 10:15 Introduction and Ice Breakers
2. 10:15 – 11:00 Define your Value – Mission Statement
3. 11:00 – 11:30 Understanding the Customer – Users, Personas
4. 11:45 – 12:15 Identifying Opportunities – Customer Journey Mapping, Provocation, Opportunities
5. 12:15 – 12:45 Feature Prioritization – Shortlist opportunities and features, 2X2, Prioritization
6. 12:45 – 13:00 Way Forward

NOTE: The workshop has been structured for maximum benefits when completed in groups of 2-4 teammates. We encourage multidisciplinary backgrounds wherever possible. For participants attending without their respective teams (as mentioned above), the planned set of activities will not be very immersive and we will spend time with them on a 1:1 basis, trying to walk them through relevant processes and methodologies.

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